Apr 2, 2013

Gross national happiness in Bhutan: the big idea from a tiny state that could change the world


·         Annie Kelly Thimphu, Bhutan
·         The Observer, Saturday 1 December 2012 14.30 GMT
A series of hand-painted signs dot the side of the winding mountain road that runs between the airport and the Bhutanese capital, Thimphu. Instead of commands to cut speed or check mirrors, they offer the traveller a series of life-affirming mantras. "Life is a journey! Complete it!" says one, while another urges drivers to, "Let nature be your guide". Another, standing on the edge of a perilous curve, simply says: "Inconvenience regretted."
It's a suitably uplifting welcome to visitors to this remote kingdom, a place of ancient monasteries, fluttering prayer flags and staggering natural beauty. Less than 40 years ago, Bhutan opened its borders for the first time. Since then, it has gained an almost mythical status as a real-life Shangri-La, largely for its determined and methodical pursuit of the most elusive of concepts – national happiness.

Since 1971, the country has rejected GDP as the only way to measure progress. In its place, it has championed a new approach to development, which measures prosperity through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment.
For the past three decades, this belief that well-being should take preference over material growth has remained a global oddity. Now, in a world beset by collapsing financial systems, gross inequity and wide-scale environmental destruction, this tiny Buddhist state's approach is attracting a lot of interest.
At the same time, placing the natural world at the heart of public policy has led to environmental protection being enshrined in the constitution. The country has pledged to remain carbon neutral and to ensure that at least 60% of its landmass will remain under forest cover in perpetuity. It has banned export logging and has even instigated a monthly pedestrian day that bans all private vehicles from its roads.
"It's easy to mine the land and fish the seas and get rich," says Thakur Singh Powdyel, Bhutan's minister of education, who has become one of the most eloquent spokespeople for GNH. "Yet we believe you cannot have a prosperous nation in the long run that does not conserve its natural environment or take care of the well-being of its people, which is being borne out by what is happening to the outside world."
Powdyel believes the world has misinterpreted Bhutan's quest. "People always ask how can you possibly have a nation of happy people? But this is missing the point," he says. "GNH is an aspiration, a set of guiding principles through which we are navigating our path towards a sustainable and equitable society. We believe the world needs to do the same before it is too late."
Bhutan's principles have been set in policy through the gross national happiness index, based on equitable social development, cultural preservation, conservation of the environment and promotion of good governance.
Bhutan is taking action to try to protect itself. Ground-breaking work is being done to try to reduce the flooding potential in its remote glacial lakes. Yet it cannot do it alone. Last week in Doha, campaigners pushed for more support to countries such as Bhutan that are acutely vulnerable to climate change.
"Small and developing countries like Bhutan must get more support, and the UK and other governments must start actually taking action, like pledging their share of money to the green climate fund and get it up and running as soon as possible."

The principles of Bhutan’s gross national happiness system are spelled out for pupils at a secondary school in Paro, a largely agricultural region.  Photograph: Jean-Baptiste Lopez/UNICEF

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